How to outsource missing-people searches
I heard a cool news-story on NPR today.
Steve Fossett went missing while ballooning. His friend, Branson, contacted Google's mapping wing, who contacted their satellite-image suppliers for very up-to-date maps of the area of interest. The map was split into 300ftx300ft segments, and placed on Amazon's "Mechanical Turk" outsourcing site (no payment to people who search).
As a result, folks from all over the world are searching for a plane-crash in Arizona. That's creative.
(For the curious: I heard that the cost of a set of maps from the area of interest cost a little upward of $100,000.)
Steve Fossett went missing while ballooning. His friend, Branson, contacted Google's mapping wing, who contacted their satellite-image suppliers for very up-to-date maps of the area of interest. The map was split into 300ftx300ft segments, and placed on Amazon's "Mechanical Turk" outsourcing site (no payment to people who search).
As a result, folks from all over the world are searching for a plane-crash in Arizona. That's creative.
(For the curious: I heard that the cost of a set of maps from the area of interest cost a little upward of $100,000.)
Labels: Clever Ideas
posted by SN at
7:04 AM
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