Haircut Reminders
A couple of months ago, I blogged about the idea of a web site that doled out personalized advice on fashion.
When it comes to my own hair, I live up the the worst "guy stereotype" of being extremely lazy about it. Just after a hair-cut, I think that next time I should come in at least a week earlier than I did, when my hair's a little less obviously in need of a haircut. How many weeks was it since my last haircut? I can never remember.
I figure that a barber who sends me an email saying: "It will be 4 weeks since your last hair-cut", might be able to stir me into early action. The number of weeks is just an example -- the real number would be based on my usual frequency, and designed to get me to come in 1 week earlier than usual.
The math would work like this: A haircut every 5 weeks makes about 10 a year; one every 4 weeks makes 13 a year. A 30% jump in revenue. Even if one goes from one every 7 weeks to one every 8 weeks, that's a 14% increase.
Of course everyone won't be suspectible to such email -- some guys probably know how to use the calendar, or judge their need for a haircut realistically, or care enough...
Still, I figure even if a third of the emails work at catalysts, one could see about a 5% increase in revenue. Not to be sneered at.
When it comes to my own hair, I live up the the worst "guy stereotype" of being extremely lazy about it. Just after a hair-cut, I think that next time I should come in at least a week earlier than I did, when my hair's a little less obviously in need of a haircut. How many weeks was it since my last haircut? I can never remember.
I figure that a barber who sends me an email saying: "It will be 4 weeks since your last hair-cut", might be able to stir me into early action. The number of weeks is just an example -- the real number would be based on my usual frequency, and designed to get me to come in 1 week earlier than usual.
The math would work like this: A haircut every 5 weeks makes about 10 a year; one every 4 weeks makes 13 a year. A 30% jump in revenue. Even if one goes from one every 7 weeks to one every 8 weeks, that's a 14% increase.
Of course everyone won't be suspectible to such email -- some guys probably know how to use the calendar, or judge their need for a haircut realistically, or care enough...
Still, I figure even if a third of the emails work at catalysts, one could see about a 5% increase in revenue. Not to be sneered at.
Labels: Clever Ideas
posted by SN at
6:28 PM
2 Comments:
I read about a barber who is doing just that. Not by email, but snail-mail. It still works. He has a response-rate of a staggering 60%.
Nothing to sneer at indeed.
By
Anonymous, at 7:23 AM
>>I read about a barber who is doing just that...
Damn! There goes my patent!! Back to the drawing-board.
:)
By
SN, at 9:20 AM
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